DV Content
Digital Marketing, Automation, Email & more
IOI Ventures
Digital Marketing Account Manager
Create, plan, and implement all content projects for all clients. Serve as the first point of contact for all assigned clients. Project manage all aspects of client requests, including web redesigns, graphics need, paid advertising, and more. Lead all copywriting efforts, including email marketing, long form articles, paid ads, web content, and social media. Identify, vet, and manage all outside vendor relations with clients and IOI. Strategize and implement targeted paid ad campaigns, with a focus on reaching audiences from around the world. Organize, set up, and monitor all paid digital marketing efforts, including Facebook/Instagram ad, Google AdWords, Google Display Network, Youtube, and more. Write SEO-driven web and blog copy to ensure fully-optimized web presence for all clients.
Results:
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Generated 150 new leads at $2.79/lead on daily ad budget
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Moved World Hockey Hub to front page of Google search
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Doubled web traffic to International Development Academy (IDA)
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Grew client email database from 2,000 to 10,000+ in 6 months
Strategy/Methods include
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Strategic, deeply geo- and interest-based targeting on Facebook/Instagram paid social ads
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Web-traffic driven Google AdWords/Display Network campaigns to global audiences
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Linked Facebook/Instagram Lead Gen ads and web form pop-up to central MailChimp database
MyMedicalShopper
Content Marketing Strategist
Develop, plan, manage, and execute all content projects, including blogs, web updates, email marketing campaigns, print flyers, and more. Create, shoot, edit, and post instructional videos for SaaS user platform MyMedicalShopper. Manage all email marketing efforts, including newsletter, consumer engagement efforts, product updates, and more. Conceptualize, build, execute, and monitor email automation outreach efforts. Draft and distribute press releases to healthcare industry community at large. Audit, update, and manage digital presence, including revamping website. Qualify existing sales leads based on marketing interactions. Create, develop, and execute engagement projects to drive user enrollment, connection, and downloads.
Results:
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Identified $605,000 in potential medical spend savings with consumer-focused email automation campaigns
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Built MyMedicalAcademy video series
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Placement in Consumer Affairs, TheStreet, Yahoo, and more
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10% increase in platform enrollment and app downloads
Strategy/Methods include
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Behavior-based email automations from MailChimp (34.5% open rate, 4.4% click rate)
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Recording, editing, and voice narrating MyMedicalAcademy series in Camtasia.
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PipeDrive-to-MailChimp sync to automatically label sales leads based on email marketing activities
Ardent Cannabis
Digital Marketing Manager
Manage all digital and traditional marketing and communications channels, including social media, website, email marketing, press inquiries, advertising and partnership opportunities, and reputation management. Write copy for all public-facing material, both digital and print. Spearhead all content creation, including photo and video. Create and execute social media promotions on Facebook, Twitter, Instagram, and more. Identify, vet, develop, and execute affiliate and partnership opportunities. Manage Google Adwords account to grow digital presence and sales. Develop, distribute, and analyze all email marketing material, including sales, promotions, and awareness. Implement and manage HubSpot account, marketing, and day-to-day strategy.
Results:
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5,000 new users on Instagram, 1,500 on Twitter, 2,000 new email subscribers and growing
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$100k+ in monthly sales
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Successful implementation of customer review software and HubSpot to website/business processes
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Placement in mainstream publications like Uproxx, Civilized Life, Boston Business Journal, and more
Strategy/Methods include
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Strategic partnerships with key industry and online partners, businesses, influencers and organizations
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Calling on social media audience to share their own images, comments, and more
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Developed monthly editorial calendar to meet social media and email goals
Smuttynose Brewing Co.
Communications Manager
Spearhead all marketing, communications, and public relations efforts, including all copywriting responsibilities. Create, develop, execute, and manage all social media marketing across multiple platforms. Manage company website and blog. Coordinate press release and product sample shipping and distribution logistics. Interact with media to generate buzz around brand. Oversee team of interns here and at sister company, Portsmouth Brewery, to ensure effective, unified brand positioning. Build and execute sales email marketing campaigns with accounts nationwide. Execute all aspects of brand growth, including advertising, partnerships, and events. Organize and oversee product launch and other brewery events
Results:
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Tripled growth and engagement on Facebook, Twitter, and Instagram
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Placement in top publications in and out of beer industry, including Forbes, Boston Globe, GQ, and more
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Increased overall sales revenue in Beer Vault customer rewards program
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Doubled enrollment in Imperial Pint Club customer loyalty program
Strategy/Methods include
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Weekly contests on all major social media channels
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Strategic partnerships with key business, media, and industry members
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Overhaul of email marketing layouts and program in MailChimp
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Increased awareness of consumer loyalty program via digital and traditional promotions.
Brewery Ommegang
Marketing Manager
Created, developed, and executed new beer launch marketing efforts. Managed social media promotions and efforts, including logistics, as it related to overall brand strategy. Worked with Marketing Coordinator to ensure top-level execution of marketing programs in all regions of country. Executed all aspects of brand growth, including advertising, partnerships, and events. Wrote copy for ads across variety of channels, and sales material. Oversaw Sales team efforts to implement marketing strategy. Identified and planned for new product and marketing opportunities within the industry. Managed $1MM budget for events & strategized based on IRI data.
Results:
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Doubled social media followers and engagement across Facebook, Twitter, and Instagram
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Expanded presence and consumer awareness in key markets, including NYC, NYS, and greater Tri-State area
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Introduction of single-minded messaging and material during on-going rebranding efforts
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YOY growth in Northeast territory for key beers
Strategy/Methods include
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Contests and sweepstakes built around audience engagement on Facebook, Twitter, and Instagram.
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$150k sponsorship with Barclays Center and New York Islanders to activate brand throughout Tri-State area
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Promotional RV tour across key NYS markets, including Buffalo, Syracuse, Albany, and the Hudson Valley
Academy of Management
Marketing and Communications Associate
Managed all logo and branding usage by organizational affiliates, divisions, sponsors, and vendors. Established and managed all branding efforts of the Academy of Management. Developed, implemented, and executed organization’s online and traditional marketing strategies. Maintained social media presence on all platforms, including Facebook, Twitter, LinkedIn, Flickr, YouTube, and Google+. Developed and updated content for organization’s website. Served as Managing Editor of member newsletter, with over 20,000 subscribers. Developed and executed all email marketing projects, including layout, content, and recipients.
Results:
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Tripled social media followers across Facebook, Twitter, and LinkedIn
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Doubled newsletter readership of AcadeMY News
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Developed Branding Guidelines and Communication Handbook for organization, divisions, and sponsors
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Designed and oversaw new website implementation
Strategy/Methods include
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Monitor and post to social media channels using SproutSocial
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Update website using Content Management Suite Ektron
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Create email templates and webpages using HTML and Dreamweaver
